Blog

A Match Made in Heaven: In-Person Event, Meet Virtual Online World

February 9, 2018 Guest Blogger

Marrying your offline world with your online presence can be a challenge, but when you do it effectively, it creates a powerful and compelling union that can boost your fundraising, widen your reach, grow awareness and even help you pull off events without a hitch. In fact, leveraging digital marketing (along with important website tools) is one of the best ways to generate interest in your event, drive attendance and create awareness and connection during the event. If you’re going to spend the time, money and effort to host an event, doesn’t it make sense to maximize those things? With digital […]

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The “M” word

November 14, 2017 Guest Blogger

On October 26th, I experienced my first Washington Nonprofits Conference. I picked up a tremendous amount of knowledge and met some great professionals who are currently working to make the Pacific Northwest a better place. I would highly recommend checking out one of these workshops or conferences if you have the chance. I had an amazing opportunity to lead an open space conversation on millennials. To be honest, I was a little nervous to see how it would go. Being a millennial can be disheartening when you’re bombarded with negative stereotypes and misconceptions on a daily basis. If you go […]

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It’s Budget Season. Are You Accounting for the Right Things?

November 14, 2017 Guest Blogger

The Overhead Myth: The idea that you can reasonably evaluate a nonprofit’s performance and trustworthiness by only looking at how much they spend (or don’t spend) on overhead, including operating costs, administrative expenses and technology costs. No doubt you’ve heard about this, and like many good nonprofit leaders, have done your best to refute it. It’s dubbed a myth for good reason. Yet most nonprofits feel pressured to do as much as possible with as little as possible when it comes to running their organization. The Overhead Myth still exists, and donors still scrutinize nonprofits, wondering what percentage of their […]

Guest Blog

4 Best Practices for An Amazing Giving Tuesday

November 13, 2017 Guest Blogger

The end (of the fiscal year) is nigh; Giving Tuesday is upon us. Well, not quite. You still have some time to make a great plan for the nationwide giving bonanza that will take place on Tuesday, November 28. Planning a successful giving day isn’t rocket science – but it is a microcosm of many classic principles of fundraising, from online giving to events to capital campaigns. You probably already know all the reasons why you should invest in digital ads on social media platforms, pre-schedule your tweets, and solicit and leverage a matching gift for Giving Tuesday. But there […]

Guest Blog

Unemployment Insurance Options for Nonprofits

September 14, 2017 Guest Blogger

Nonprofits, like for profit businesses, pay unemployment taxes to provide funds for any employees who may lose their jobs. Nonprofits interested in independently reimbursing the state for unemployment claims have several alternatives and no one unemployment cost option is right for every 501(c)(3) nonprofit. Weighing the pros and cons of your unemployment tax alternatives can help you make an educated decision on the choice that best fits your organization. Unlike your for-profit counterparts, 501(c)(3) nonprofits have the unique opportunity, as allowed by Federal law, to opt out of the state unemployment tax system and become a direct reimbursing employer. This […]